A successful SEO campaign hinges on many factors. Yet the most impactful of all are the keywords that you choose to run the campaign. It will be more accurate to say that well-researched keywords serve as the lead magnet for your business. Your brand can increase its potential with the right keywords when it works with the best SEO company. This blog will highlight 6 ways for perfect keyword research and optimization.
With dynamic market forces, SEO is changing as we speak. Therefore, every brand must rethink its approach to gain organic traffic. Naturally, it starts with embracing the right keyword research strategies and doing away with the things that don’t work out anymore.
1 – Don’t Ignore Search Intent
A list of high search volume keywords is great! But, nobody should be blinded by the huge numbers. The focus should be on the search intent rather than on the search volume. You must understand the context behind the query entered and know where the visitor stands in the marketing funnel.
For instance, “Laptops” and “Buy Laptops for gaming online” have tons of differences. The former is a generic term while the latter is the one that can give you the business.
So, working with the best digital marketing company will help you to restructure the strategy based on the type of the customers, the query, and the pages that they visit.
2 – Don’t Forget To Assess SERPs
You can have a panoramic view of the campaign on various SEO research tools. Yet, that information would be less useful if you forget to look at a basic element—SERPs.
Check out who and what type of content is resulting for the targeting keywords. It can give your brand real-time information and pave the way for an effective SEO strategy.
3 – Don’t Target One Keyword Per Piece Of Content
Google has become more advanced that the old technique of using one keyword on content is now ineffective. The algorithm takes a contextual approach to deliver accurate search results. Therefore, include related keywords that link to the primary keyword. In this way, the content will be wholesome for Google bots to read.
4 – Don’t Target High Search Volume Keywords Alone
High-volume keywords can be a part of your SEO campaigns. However, they should not take precedence over others. These keywords are less effective for two reasons. One, they entirely miss the search intent and are highly competitive.
Therefore, focus more on medium-volume keywords that align with the search intent.
5 – Don’t Avoid Long-Tail Keywords
Long-tail keywords can sometimes discourage marketers because of their low search volume. However, they are a goldmine when used right. The users who entered these keywords are in the furthest stage of the marketing funnel. Therefore, your brand has a bright chance of making a sale.
6 – Don’t Focus Only On The Exact Match
It is next to impossible to see a user enter an exact keyword like “Gyms Chennai” or “Best laptops sale online”. Google’s natural language processing would contextually assess the query. So, the search engine understands the query with an “in” or another proper sentence with the words in it.
InfiniX makes it the top priority in delivering results to our clients. We follow the best practices for a successful SEO campaign to improve the visibility and traffic for the website. We are one of the best SEO companies in Chennai with a dedicated team of experts in the field who adapt to the strategies of the ever-changing algorithms and industry trends. We also provide SEM services among others. Contact our experts today!
