Images play a significant role in the success of local services ads. They don’t just enhance the visual appeal; they also help to improve your ad’s rank. The right images can significantly elevate user engagement, build trust and strengthen your local SEO efforts. But how do you make the most of them? As a leading digital marketing company, we share actionable tips to optimise your images for better results. Follow these insights to improve your ad rank and boost business visibility. Let’s get in.
The Importance of Visuals in Local Service Ads
Visuals are one of the most effective forms of communication and using them in local service ads will quickly capture attention and convey messages more effectively than just text. This feature helps audiences easily understand your products or services.
Ads with visuals also provide a great user experience. Users are more likely to engage with ads that feature high-quality, relevant images. This engagement can drive clicks, inquiries, and conversions. By offering insightful visuals, your ads help build user confidence in choosing your products or services.
How Ad Rank Works in Local Service Ads
Ad rank in Local Service Ad’s determines where your ad appears in search results. Several factors contribute to your ad rank, including:
Images play an important role in enhancing your business profile score, which contributes directly to your ad rank. Google, for example, prioritises LSAs that provide more complete and engaging information, and photos are a key part of that.
Bid amount: the amount you are willing to spend on per click
Business profile score: The completeness and quality of your business profile, including photos, reviews, and certifications.
Proximity to the user: How close your business is to the potential customer.
Customer reviews and ratings: Higher ratings can positively impact your ad rank.
The Role of Photos in Enhancing User Engagement
Images are powerful tools for enhancing user engagement. An Image can convey more information instantly than a paragraph. For example, a high-quality image of your product or services can help people connect and understand quickly.
Statistics say that users are likely to stop scrolling and click on an ad with compelling images.
Incorporating customer-related images can increase engagement. For instance, images that show satisfied customers or completed projects of your business can make your services feel more relatable and trustworthy. This will lead to higher CTR and improve ad rank.
Building Trust and Credibility with Photos
Trust is essential in converting people into customers, and images play a significant role. People trust what they can see, and images in local search ads allow them to see your business visually and this makes them verify the quality of your work, it enhances your credibility.
Additionally, user-generated images like customer reviews and testimonials with images will further increase trust.
Improving Local SEO with Optimised Photos
Optimizing Images in your local services ads can improve local SEO, directly impacting your ad rank. Google prioritizes ads offering a comprehensive and valuable user experience, and well-optimized images play a significant role.
To improve images for local SEO, ensure that relevant keywords are included in the file names, alt text, and captions. For instance, if you provide SEO services, using image filenames like “SEO services in Chennai.jpg” helps Google understand the image’s relevance to local queries. Also, alt text should be descriptive and include local keywords.
The loading time of your images impacts your overall ad performance, so make sure that the images are correctly compressed and sized for optimal loading speed. Faster-loading images will improve your user experience and significantly impact your ad rank.
Types of Photos to Include in Local Service Ads
These types of images should be strategically included in your local service ads to attract the user’s attention.
Here are some types of images that can make an ad rank higher in SERP
Services: Showing your team delivering the services and the behind-the-scenes of their work.
Before-and-After Images: These images will effectively work for businesses such as home improvement, beauty services, painting services, and more.
Team Photos: Featuring your staff images will humanise your brand and build more trust.
Product Images: Showing high-quality images of your product will help customers to buy confidently.
Customer Testimonials: Including your satisfied customers’ images and their positive image will add a personal touch.
Best Practices for Using Photos in Local Service Ads
To improve the impact of images in your Google local service ads, here are some of the best practices for you to follow:
Use High-quality Images: Blurred and pixelated images will reduce your engagement. Make sure that every image you upload in your local service ads is clear and shows professionalism.
Relevance: Images should directly relate to your services or products. Random or generic images will not create an impact on customers.
Be Mindful of Copyright: Copyright violations can lead to legal issues, and your ad will be takedown. Ensure you own the images or have the right to use them.
Maximising Ad Rank with the Right Visual Strategy
Implement a solid visual strategy to use images to improve your ad rank. Initiate the process by selecting images that align with the needs and interests of your target audience. Analyze the type of photos your competitor uses and identify ways to differentiate your ads visually.
Regularly update your images to keep them fresh and relevant. Seasonal updates or new images of recent projects or events help maintain user interest and engagement. Implement A/B testing to determine which ones generate more clicks and engagement. As the best digital marketing agency in Chennai, we strategically implement local service ads by focusing on images and utilizing every feature the tool provides now and in the future.
Wrapping Up
Photos are a powerful tool that can enhance your local service ads, improve your ad rank, and attract more customers. By following these best practices and optimising your visuals, you’ll make sure that your LSAs not only stand out but also drive more leads for your business. Whether you’re showcasing your team, highlighting your services, or building trust through before-and-after shots, the right photos can make all the difference in your ad performance.
