When it comes to getting your message out in front of your target audience, driving traffic, and converting visitors, PPC advertising is a powerful tool. While keywords and ad copy are paramount, ad extensions seem to be the magic ingredient that really gets your campaigns humming. These convenient add-ons provide users with more context, which motivates them to click on your ad and makes it stand out among the ads of others. Here’s a look at six crucial PPC ad extensions to boost your ad performance.
1. Sitelink Extensions
Sitelinks allow you to add extra links beneath your headline ad that drive users to relevant pages on your site. These can help customers get exactly what they may be looking for right away, for example, a specific product page, a contact form, or perhaps a listing of special offers. A retailer may utilize sitelinks in Google Ads to point users to top-selling product categories or promotions launching soon. They not only assist users in finding what they need but also provide the boost in CTR due to shorter and more context-relevant navigation.
Best Practices:
- Use short and clear names for all links.
- Update sitelinks in Google Ads frequently for periodic promotions or changes to your website’s content.
- Check its performance and test several landing pages to reap better benefits.
2. Call Extensions
Traditional call extensions are helpful if you want to spur calls directly. You make it easy for mobile users to dial your business by including a clickable number with the ad. This is particularly convenient for service-based businesses where queries or appointments often are accepted promptly.
Best Practices
- Have incoming calls answered when the extensions are set to show during business hours.
- Leverage call tracking to understand and track conversion calls.
- Align your ad copy with call-to-action phrases like “Speak to an Expert” or “Call for a Free Quote.”
3. Location Extensions
Location extensions are a no-brainer for a brick-and-mortar business. This extension links your ad to your Google Business Profile so that your address, phone number, and directions are visible. This makes it easier for users to find your place, which will increase the chances of getting that precious foot traffic.
Best Practices:
- Update your Google Business Profile correctly, systematically.
- For business with more than one location, ensure that you are leveraging the location-targeting to show the nearest address to your user.
- Correlate this with call extensions to those who may want to call you first before visiting.
4. Structured Snippet Extensions
Structured snippets allow you to choose specialized extensions that contain additional information about your products or services, and usually present it in a list. For example, a hotel could use such structured snippets to highlight: “Free Wi-Fi,” “Gym Access,” or “Continental Breakfast.” Snippets are just layers of detail. Users want to know what they can get when clicking on your listings.
Best Practices
- Speak in concise language and draw attention to what distinguishes you.
- Match the snippets to the intent of the user’s search to get maximum relevance.
- Update periodically to showcase seasonal features, new services, or exclusive benefits.
5. Price Extensions
Price extensions display your product or service prices in your ad. This way, the decision to click on your ad becomes a little easier for your users; they will know if your offerings come within their budget. Each extension includes a brief description and price, along with a link to some relevant landing page. Price extensions are most helpful in competitive industries, wherein the price is a make or break factor.
Best Practices:
- Update your pricing from time to time to avoid any miscommunication and thus disappointed users.
- Pull in special deals or promotions
6. Callout Extensions
You can add short lines of text that highlight the special features of your business, such as 24/7 Support, Fast Shipping, Satisfaction Guaranteed. These non-clickable ad copy phrases are displayed above or below your ad, nudging a stronger urge to click.
Best Practices:
- Focus on unique selling points and key benefits.
- Write each callout in under 25 characters for readability.
- Only put in there what adds value beyond what is already in the ad copy .
Why Infinix?
Infinix is your business partner that will help take your PPC campaigns to the next level, as it knows how to maximize extensions on ads for you to have the best and exceptional outcome. We use the proper deployment of sitelinks, callouts, structured snippets, among other used items, to get the attention of its target market by making the ads pop in the right spots. Our experts in Infinix understand each extension, along with the nuances of the game, and apply strategies to fit your brand’s needs as well as target the right audience. With a focus on increasing click-through rates, conversion rates, and overall campaign efficiency, Infinix provides actionable, data-driven insights and hands-on support. Partner with our trusted PPC agency in Chennai that will help drive performance-focused campaigns that really convert.
In the broader space of PPC, ad extensions in Google Ads can prove to be the difference-maker to maximize the potential of a campaign. Be it providing a better user experience or improving the relevance of an ad, each extension serves its purpose to push up the rates of engagement and click-throughs. Sitelinks, calls, locations, structured snippets, prices, and callouts can be tried to make your advertisements richer and more informative to attract your target audience. Start adding these six ad extensions that you must try today to your PPC campaigns and watch them flourish!
