infinixuser

Know The Difference Between GA4 And Universal Analytics

Know The Difference Between GA4 And Universal Analytics

Digital Marketing / By

In digital marketing, success starts with data utilization. The potential of digital marketing, particularly Universal Analytics – the complimentary version of Google Analytics relies on data-driven methodologies to monitor performance, pinpoint areas for improvement, and offer valuable insights into your customer journey. However, Universal Analytics has been phased out, leaving Google Analytics 4 (GA4) as …

Know The Difference Between GA4 And Universal Analytics Read More »

Unlocking B2B Funnel Success Through Non-Programmatic Strategies

Unlocking B2B Funnel Success Through Non-Programmatic Strategies

Digital Marketing / By

In the dynamic landscape of B2B marketing, success is not solely dependent on programmatic approaches. While automation and data-driven strategies play a crucial role, exploring non-programmatic avenues and integrating high-quality channels into your media mix is equally important. This blog explores the non-programmatic ways practiced by many in house-marketing teams and top digital marketing companies …

Unlocking B2B Funnel Success Through Non-Programmatic Strategies Read More »

Know The Right Ad Format For Your Business In 2024

Know The Right Ad Format For Your Business In 2024

Digital Marketing / By

Digital marketing has seen many changes in 2023 and the traditional advertising techniques are now replaced with Artificial Intelligence, and Augmented Reality or Virtual Reality (AR/VR) to improve user engagement. In 2023, the digital advertising market made around $601.8 billion, with media ads securing 67.1% of it. Digital advertising is the most happening sector, and …

Know The Right Ad Format For Your Business In 2024 Read More »

6 Essential Marketing Analytics Tools For 2024

6 Essential Marketing Analytics Tools For 2024

Digital Marketing / By

Using tools for marketing analytics provides access to valuable data for monitoring performance and identifying areas for improvement. A single analytics tool may not be sufficient if you’re into digital marketing. This blog explores the six essential tools practiced by top marketing teams and digital marketing agencies, empowering you to pinpoint your most effective strategies …

6 Essential Marketing Analytics Tools For 2024 Read More »

6 Must Have Landing Page Copy Tips For Greater Conversion

6 Must-Have Landing Page Copy Tips For Greater Conversion

Digital Marketing, Google Ads / By

Conversion copywriters craft landing page content that effectively persuades and drives sales. Their unique ability is to attract readers, secure conversions, and ultimately generate substantial revenue. You, too, can tap into these enchanting conversion copy skills, provided you understand the underlying techniques.  Typically, conversion is a psychological science that delves into how your customers mind …

6 Must-Have Landing Page Copy Tips For Greater Conversion Read More »

What Is Ad Copy? Plus 9 Actionable Tips to Get It Right

What Is Ad Copy? Plus 9 Actionable Tips to Get It Right

Google Ads / By

A compelling advertising or Ad copy should persuade you to make a purchase or prompt you to share it with a friend. Copywriting is the art of crafting concise, compelling, and convincing writing. Ad copy, a specialized form of copywriting, is meticulously crafted to attain diverse marketing goals through paid advertising. Hence, this blog gives …

What Is Ad Copy? Plus 9 Actionable Tips to Get It Right Read More »

Toxic Backlinks What They Are How to Find Them

Toxic Backlinks: What They Are & How to Find Them?

SEO / By

Toxic backlinks are inbound links that affect your website’s presence in search engine results. Typically, this term describes links that contravene Google’s guidelines on link spam, as they are often strategically positioned on external websites for SEO reasons rather than benefiting users. Google examines your backlinks to assess the prominence and reliability of your website. …

Toxic Backlinks: What They Are & How to Find Them? Read More »

Outreach Campaign Tools For An Effective Online Presence

Outreach Campaign Tools For An Effective Online Presence

SEO / By

A robust online presence is crucial for businesses and individuals in the dynamic and competitive digital landscape. Outreach campaigns have emerged as a powerful strategy among marketing teams across in-house teams and branding agencies to enhance online visibility, build valuable connections, and create a lasting impact. In this blog, we’ll explore the concept of outreach …

Outreach Campaign Tools For An Effective Online Presence Read More »

Things You Need To Know About Misrepresentation Policy Updates

Things You Need To Know About Misrepresentation Policy Updates

Leave a Comment / Google Ads / By

In this dynamic world of digital marketing, it is essential to stay compliant with Google Ads policies. Google Ads is a paramount platform in the digital marketing industry, and its policies are frequently updated to ensure a fair and safe advertising environment. Hence, it is essential for many branding companies to stay updated with the …

Things You Need To Know About Misrepresentation Policy Updates Read More »

Learn The Importance Of Strategy Development For An SEO

Learn The Importance Of Strategy Development For An SEO

SEO / By

A robust SEO strategy with repetitive and carefully curated content is crucial in an increasingly crowded online landscape. This strategy enhances the probability of your website attaining search engine visibility and boosting your organic rankings and traffic. However, many SEO companies are well-versed in fundamental SEO strategies but are unaware of the underlying reasons behind …

Learn The Importance Of Strategy Development For An SEO Read More »

Scroll to Top