Now that more homebuyers are getting online than ever before, traditional methods alone are not good enough in real estate. This makes digital marketing essential to reaching them effectively, be it an old-time real estate agent or a new developer; the use of digital marketing for real estate can help you sell more homes faster.
At Infinix360, we specialize in helping businesses thrive in the digital world. We know how competitive the real estate market can be, and our customized digital marketing approaches are geared to boost your visibility, engage potential homebuyers, and make more sales. Let’s look at how digital marketing services for real estate can help you sell more homes and why it is now a must in today’s real estate landscape.
1. Using Social Media For Maximum Reach
Did you know that according to the National Association of Realtors, more than 70% of homebuyers search for properties on social media? It has now become less of a social site and more of a medium for advertising homes and reaching potential buyers through Facebook, Instagram, and LinkedIn.
You can share great property pictures, video walk-throughs, or virtual tours in Instagram Stories, Facebook ads, or LinkedIn posts. You can also pay for targeting people according to the locations, interests, or behaviors so that your listings get in front of the right people. On top of that, Instagram has more than 1 billion active users, making this undeniably one of the largest channels in real estate marketing.
Engage potential buyers with interactive content. Post polls, Q&A sessions, and behind-the-scenes content to humanize your brand and build trust. People are more likely to engage with a brand they feel connected to, and social media is the perfect place to nurture that connection.
2. SEO: Get Found When It Matters
According to Search Engine Land and National Association Of Realtors80% of buyers start their home search online, and 75% of them never scroll past the first page of search results. If your website doesn’t show up in the top search results, you’re missing out on a huge opportunity.
That will bring your website to the first page if anyone in town searches for “homes for sale in Chennai”. By making your website properly optimized with the proper keywords, new content, and mobile-friendliness, you’ll be better suited to capture the interest of those searching for your listings.
At Infinix360, the best SEO company in Chennai, we offer the best SEO strategies for real estate businesses to top the search engines. Increasing your visibility on your website will give you more traffic and a better quality of leads looking for properties.
3. Boosting Sales With PPC Advertising
PPC ads are a great way to gain visibility fast. In fact, 63% of people click on Google ads when they’re looking to buy. Google Ads allows you to bid on keywords that are most relevant to your listings, ensuring that your ads appear at the top of search results.
What’s amazing about PPC is that it’s very targeted. You can create ads to target people in your city, who are actively searching for homes in your price range. For example, you can target someone who’s searching for “3-bedroom homes near schools in Chennai.”
At Infinix360, we can help you create and manage PPC campaigns to ensure that you get the best return on investment. With a perfect strategy, you would begin to see immediate results as you drive traffic into your listings and increase the sale probability.
4. Use Email Marketing To Engage Your Prospects
As soon as the interest is shown, you can carry out follow-up mailings with that potential customer. Email marketing boasts of an incredible ROI of 4,400%, that is one of the finest digital marketing tools available to date.
You can email personal listings, tell them of newly released homes, or share the important stuff you know. Additionally, through email marketing automation, you can sequence automated follow-up emails, so your lead is followed from where he is, then educated toward the decision point for the house.
Our digital marketing agency in Chennai assists the clients in building email campaigns that can engage and convert. Through targeted email marketing, you keep your clients at the top of their minds and push them closer to purchasing.
5. Homes Featuring Virtual Tours And Video Marketing
Video’s help buyers make purchasing decisions. This is particularly so in real estate, as virtual tours and property videos are changing the game.
Virtual tours allow potential buyers to explore homes from the comfort of their own space. In fact, homes with virtual tours receive 40% more inquiries than those without. Video content, such as walkthroughs and property highlights, provides an immersive experience that helps buyers feel more confident in their decision-making.
By sharing these videos on platforms like YouTube, Facebook, and Instagram, you not only are showing off your listings but also enhance engagement and lead generation.
6. Establishing Trust Through Online Reviews And Testimonials
In real estate, trust is the gold. Positive reviews and testimonials can make all the difference in a buyer’s decision to work with you.
Encourage happy clients to leave reviews on platforms like Google, Zillow, and Realtor.com. These reviews act as social proof, showing future clients that you’re a trustworthy agent who gets results. Showcase these reviews on your website and social media to build your credibility and attract more buyers.
Digital marketing is no longer optional if you want to sell more homes. Using social media, SEO, PPC, email marketing, and video, one can reach more buyers and engage them effectively to finally close more deals. In this regard, the proper digital marketing strategy will make the listings stand out, generate trust in the minds of potential buyers, and increase sales.
We, at Infinix360, specialize in designing custom digital marketing strategies that result in leads. Whether you are a real estate agent or a property developer, we can help you sell more homes with digital marketing that works.
