Any time a consumer wants something, what is the first thing they do? They “Google” it! Over 5 billion searches happen every day, and that’s a huge number! This volume makes Google one of the most favorable places for any business looking to grow its presence online. Google Ads marketing can get your business close to your potential customers. But why use Google Ads for your business? How does it help to reach more of your target audience?
This blog post will answer that for you!
Google AdWords benefits
Google Ads can create abundant sales opportunities and build your brand’s awareness. Although, it is implied that everything must be optimized and done right. Here are some advantages you have when your business chooses Google Ads.
Wide Range Of Targeting Options
Traditional marketing will always be different from what digital marketing can do for your business. One of the primary benefits of Google’s paid advertising is its targeting. You can show your brand to your audience at every stage of their buying journey. It will increase the odds of closing a deal with them. A broad search query will mean that the prospect is in the initial stage of their buying decision. A particular search query would mean they know about the product and are likely to convert.
With the help of the best digital marketing company in Chennai like Infinix, you can create effective ad campaigns for customers at every marketing funnel stage.
Google Ads offer
- Broad keyword searches such as “accounting software” will display your advertisement to potential customers in the early phases of their product exploration, enabling you to populate the upper section of your sales funnel using two uncomplicated yet potent methods:
- Google Ads offers various targeting options to reach your desired audience effectively. These include demographic targeting (age, gender, income), interest and behaviours targeting, and remarketing to previous website visitors.
- With Google Ads, you can target specific keywords related to your product or service, ensuring your ads appear when users search for relevant terms.
- One of the key features of Google Ads is its location targeting capabilities. You can specify the geographic locations where you want your ads to be shown, whether it’s countries, regions, cities, or even specific areas like a radius around your business location.
- This allows you to tailor your advertising efforts to areas where your target audience is located or where you offer your products or services.
- Google Ads enables you to customize your campaigns based on the device your audience is using. You can choose to target users on desktops, tablets, or mobile devices, or even prioritize one over the other based on your campaign goals. Additionally, you can schedule your ads to appear at specific times of the day or week when your target audience is most likely to be online or ready to engage with your content.
- Google Ads allows you to enhance your ads with various extensions, providing additional information and increasing visibility. These extensions include location extensions (displaying your business address), call extensions (adding a phone number for users to call directly from the ad), and sitelink extensions (providing links to specific pages on your website).
- Google Ads provides flexibility in budgeting, allowing you to set a daily or monthly budget that suits your advertising goals and financial resources.
- You can also choose from different bidding strategies based on your campaign objectives, whether it’s maximizing clicks, conversions, or return on ad spend (ROAS).
Intent
Let us take two groups of people: One is reached by digital marketing, and the other by traditional marketing. It will not be surprising that the former group would have a higher chance of conversion. Why? Because digital customers are intent-driven. And Google Ad search taps into this intent or interest of the prospects. Thus increasing the leads for the business.
Intent refers to the intention or purpose behind a user’s online activity, particularly their search queries or browsing behavior. Understanding user intent is crucial for advertisers because it helps them target their ads more effectively to reach potential customers who are more likely to be interested in their products or services.
Google Ads allows advertisers to target their ads based on different types of user intent:
- For example, someone searching for “buy running shoes” likely has the intent to purchase running shoes. Advertisers can target specific keywords related to these searches to display their ads to users actively looking for products or services.
- Display ads are shown on websites that are part of the Google Display Network. Advertisers can target their display ads based on the content of websites visited by users, their demographics, interests, and behaviors. Understanding the intent behind a user’s browsing behavior helps advertisers display relevant ads to engage potential customers.
- Remarketing allows advertisers to target users who have previously visited their website or interacted with their ads. By tracking user behavior, such as products viewed or actions taken on the website, advertisers can tailor their ads to re-engage users who have shown interest in their products or services, thereby capturing intent that may not have led to immediate action.
- With video ads on YouTube, advertisers can target users based on their viewing behavior, interests, demographics, and search queries. Understanding the intent behind the videos users watch helps advertisers deliver targeted ads to reach relevant audiences.
Consult an expert like Infinix- an SEM services company in Chennai for a data-driven Google ads strategy and execution
Targeting Local Customers
When you go for large-scale marketing, and the ads show for someone outside your intended audience, it wastes resources and money. But that is taken care of in Google Adwords. You can target customers within a geographical area who belong to your buyer profile and also choose the desired time for the ad to run. Hence, every dollar you spend on Google search campaign will effectively be used to drive more leads for your business.
Measurable
A business can track performance metrics like PPC, conversion rates, and CTR. With this data, the campaigns can be further improved to enhance reach. Traditional channels need this sort of actionable insight. Consult the best PPC company to boost your brand’s marketing efforts through strategy.
Authority Over All Your Campaigns
Authority Over All Your Campaigns refers to the level of control and permissions granted to a user within the Google Ads platform. When someone has “Authority Over All Your Campaigns,” it typically means they have administrative access or managerial control over all the campaigns within a Google Ads account. This level of access allows the user to make changes, create new campaigns, adjust budgets, manage billing, and perform other administrative tasks across all campaigns within the account.
Users with this level of authority can oversee multiple campaigns simultaneously without needing to switch between different accounts or campaigns. It’s a high level of access and responsibility within the Google Ads hierarchy, typically granted to account managers, administrators, or owners who need broad control over advertising efforts.
Google Ads Results Are Easily Understandable
You will only comprehend how to enhance your efforts if you are aware of the errors you’re making. Specific analytical dashboards create a nearly insurmountable challenge in discerning those mistakes.
Fortunately, Google simplifies everything and ensures clarity and comprehension. Uncover fundamental details such as clicks, impressions, keyword budgets, and more, or delve even more profound with Google Analytics integration. This integration empowers you to observe precisely how visitors interact with your website — from their clicks to their subsequent actions and the duration of their engagement. Analyzing the Google Pay Per Click is crucial for optimizing Google Ads; through this process, you can discover the appropriate approach to executing paid advertisements for your business.
Builds Brand Identity
Google Ads allow your brand to be prominently displayed when users search for relevant keywords or phrases related to your products or services. This increased visibility helps in creating brand awareness among potential customers. It offers advanced targeting options, allowing you to reach specific demographics, interests, locations, and even behaviors. By targeting the right audience, you can ensure that your brand message reaches those who are most likely to engage with it, thus strengthening brand identity among your target market.
Through Google Ads, you can maintain consistency in your brand messaging across various platforms and devices. Consistent messaging helps in reinforcing brand identity and makes it easier for consumers to recognize and remember your brand. It offers various ad formats, including text ads, display ads, video ads, and more. These different formats provide opportunities to showcase your brand creatively, helping to establish a unique identity and differentiate your brand from competitors.
Google Ads also allow for remarketing campaigns, which target users who have previously interacted with your website or shown interest in your products or services. By staying in front of these users with targeted ads, you can reinforce your brand identity and encourage them to take action. Also, it provides detailed analytics and insights into ad performance, including impressions, clicks, conversions, and more. By analyzing these metrics, you can gain valuable insights into how users are engaging with your brand and optimize your campaigns accordingly to further strengthen brand identity.
Higher Conversion Rate
Google Ads allow you to target specific demographics, interests, locations, and keywords relevant to your business. This precision targeting ensures that your ads are shown to users who are more likely to be interested in your products or services, thus increasing the chances of conversion.
Google is the most popular search engine, and Google Ads appear prominently in search results above organic listings. This prime placement increases the visibility of your ads to users actively searching for products or services similar to yours, enhancing the likelihood of conversion. It offers various ad extensions such as sitelinks, callouts, call extensions, and structured snippets. These extensions provide additional information and options to users directly in the ad, making it easier for them to engage with your business and increasing the likelihood of conversion.
Google Ads provides detailed analytics and conversion tracking tools that allow you to monitor the performance of your ads in real-time. By analyzing key metrics such as click-through rates, conversion rates, and return on investment (ROI), you can optimize your ad campaigns to maximize conversions over time. Also, it offers remarketing campaigns that target users who have previously visited your website but did not convert. By displaying tailored ads to these users as they browse other websites or use Google services, you can remind them of your products or services and encourage them to complete their purchase, thus increasing conversion rates.
Infinix, the leading best branding agency in Chennai leverages Google Ads services to propel its brand visibility and drive conversions effectively. With Infinix, businesses can precisely target their audience based on demographics, interests, and search behavior, ensuring their ads reach the right people at the right time. By utilizing ad extensions, Infinix enhances ad visibility and provides users with additional information, enticing them to engage further. Furthermore, robust performance tracking tools empower Infinix to monitor ad performance closely, optimizing campaigns for maximum conversions. Leveraging remarketing strategies, Infinix re-engages users who have previously interacted with their brand, nurturing them through the conversion funnel. With a strategic approach to Google Ads, Infinix maximizes its online presence, amplifies brand awareness, and ultimately drives tangible results in the form of increased conversions and sales.
